MJD
Never waste a good crisis!
Energize your workforce to build resilience and emerge stronger from these trying times. You want the best for your colleagues but can’t address the needs of each individual in your workforce.
Is your organisation passionate about wellness, mental health and a happy, thriving workforce? Take up the challenge to become Brainport’s Healthiest Workplace!
Individual employees and solopreneurs also welcome!
My unique approach to workplace wellness is more than just a one-size fits all health plan; by utilizing the latest technology I go beyond wellness and into the realm of long term, personalized quality-of-life improvements. Improvements that are needed in times like these, where our collective physical and mental health plays a larger role than ever before.
Just like you, I feel a certain responsibility to help the people around me get through this crisis. But most of all, I would like to view this crisis as an opportunity. And so does my Australian partner Shae Wellness. With their world-leading DNA-powered corporate health and wellbeing solutions, we focus on addressing mental health issues in the workplace. By signing up for my personalized health programs, you can gain momentum and not only improve the health of individuals but also help your organisation grow and thrive.
To give you concrete insights into the benefits my program offers, I challenge you to live up to your team’s ultimate potential and go head-to-head with your industry peers and become Brainport’s Healthiest Workplace!
- Improving staff wellness by delivering personalised food, exercise and lifestyle advice
- Engaging employees by creating a health literate team who feel and perform better
- Creating a positive culture where your colleagues experience a fun and engaging workplace
- Promoting conscious discussions, meaningful connections and dynamic team bonding
- Healthy Results driving results through rewards, incentives, games and activities
How can you participate?
I want to help you and your team get into the best shape of your lives, both physically and mentally. To this end, I have set up a series of engagement levels to help you determine ideal work outputs and environments for each team member during the Healthiest Workplace Challenge.
These needs are then matched with their nutritional, physical and psycho-social needs to elevate your organisation’s overall health, engagement and productivity levels within 30 days.
Open Seat
€ 500,-
now €225,-
are you a solo entrepreneur or individually interested? Apply for an individual seat and get:
- 45 – day access to personalized health monitoring with the Shae Wellness app
- weekly reflections with other solo seat members;
- Four weekly live watch parties followed up by live Q&A sessions
- optional; individual coaching available. inform for prices!
Team Program
€ 2799,-
now €1325,-
The most basic program lets you join the challenge with a maximum of 8 team members. It also includes:
- 45-day access to personalized health monitoring with the Shae Wellness app
- Weekly group reflections to adjust member’s personal goals
- Four weekly live watch parties followed up by live Q&A sessions
Leadership Program
Starting at € 5899,-
now €2750,-
The Leadership program contains everything the Team Program offers, and ut allows you to further invest each team member into improving their health by choosing how many hours of one-on-one deep dive coaching your team will receive during the challenge.
- Leadership 20 (incl. Tech) € 2.643 – 20 hours of flexible in-depth coaching sessions
- Leadership 40 (incl. Tech) € 3.997 – 40 hours of flexible in-depth coaching sessions
- Leadership 60 (incl. Tech) € 5.253 – 60 hours of flexible in-depth coaching sessions
Executive Program
Starting at € 11.899,-
now €4.750,-
As the most immersive, tailormade option, the Executive Program allows you to fully customize your organisation’s journey as I guide you towards better mental and physical health. The Executive program contains all benefits the Leadership 20 program offers, and includes the following as well:
- Chef’s Experience
- Keynotes
- The option to fully customise your journey with whatever you feel is necessary for you and your team to reach their full potential. The sky’s the limit!
Pricing for the Executive program will vary and is dependent on the extra benefits you choose.
Virtual Watch Party
The virtual watch parties go into specific topics throughout the challenge but are generalized in terms of health types and organizational specific needs.
Following each of these weekly virtual watch parties, there will be a live online Q&A session provided by Michael J. Dawkins to clear up any questions you may have in relation to the content provided.
Team Program
A weekly live online interactive workshop to implement the theory of the virtual watch parties into concrete actions. Creating practical, actionable steps and accountability to ensure results. 8 people per workshop, making it personal. 60 min. per week.
Besides this, we will also dive deeper into topics such as nutrition, movement, environment, chronobiology, sleep, team dynamics, culture etc. and make it specific for the needs of your team. Making it super tangible and actionable.
Instruments and frameworks
WOOP Process: This is an acronym for Wish, Outcome, Obstacle and Plan. It’s a scientifically proven process to help realize your goals.
Why discovery process: We use this framework to get clear on why you want to achieve a goal. Science is unequivocal, the clearer you are on why you want to achieve a goal, the better you can actually follow through and realize it.
Shae Wellness app: The most advanced, evidence-based, scientifically validated AI Health Assistant. Unlocking your specific healthtype and actionable data to optimize your health.
Realizing
your success
through
Frontier Science
My programs are based the latest scientific insights on how our psychological and physical development influence each other. To make things easy for you, I filtered this scientific knowledge and put it to use in improving people’s personal health and ultimately bettering our society as a whole.
Exponential Technology
To support you and your team in changing your lives for the better, you get access to state-of-the-art technological tools that are among some of the world’s leading corporate health and wellbeing solutions.
Age-Old Wisdom
Along with leading scientific insights and technology, my programs employ a good measure of knowledge that has been around for ages. There is a reason people have been getting good results in certain ways, so why try fixing what already works?
I want to help you and your team get into the best shape of your lives, both physically and mentally. To this end, I have set up a series of programs to determine ideal work outputs and environments for each team member. These needs are then matched with their nutritional, physical and psycho-social needs to elevate your organisation’s overall health, engagement and productivity levels.
Curious to experience what that would bring?
what is the
Brainport’s Healthiest Workplace Challenge?
This Journey starts June 15th 2021
Sign up before May 28th
The Healthiest Workplace Challenge has now landed in Brainport Eindhoven. By taking up the challenge, you and your team will set yourselves on a path of personal and organisational health improvement, ultimately leading to a healthier, happier and more productive workforce.
Your team will get access to weekly seminars, live Q&A sessions and a fully automated AI-driven wellness program, scientifically proven to help your employees improve their unique mental and physical health outcomes. The Brainport’s Healthiest Workplace Challenge is specifically designed to increase employee engagement, team dynamics and company culture – all while creating new healthy habits together in just 30 days.
Week 1: Inspire & Energize
Taking the general information of the virtual watch party and making it specific and actionable to you and your team. Every week we come together via Zoom to make sure you and your team are on track in realizing your specific goals.
Program group session (60 min)
- Check in
- Practical application of the info given during the watchparty
- Getting familiar with the Shae Wellness app
- Which health type are you and your teammates
- Setting your individual goals
-Check-out
Goals of the week
- Getting to know your Health Type
- Getting clear on what you want to achieve in these 30 days.
- Create clarity on why you want to achieve your goal to maximize your results.
Week 2: Stress & different Health Types
Taking the general information of the virtual watch party and making it specific and actionable to you and your team. Every week we come together via Zoom to make sure you and your team are on track in realizing your specific goals.
Program group session
- Check in
- Practical application of the info given during the watchparty
- Nutrition for the health types
- Reflection
what went well, what needs work? - Week WOOP
- Check-out
Goals of the week
- Learn how stress manifests itself and affects you in your specific health type
- Diving deeper in your profile to learn what you can do to combat stressÂ
- Discovering how stress manifests itself for the rest of your team
- Learning how you can support your colleagues/teammates to be at their best
- Discovering how to implement your specific nutritional needs to optimize your energy levels and overall health
Week 3: Mental health & Health Types
Taking the general information of the virtual watch party and making it specific and actionable to you and your team. Every week we come together via Zoom to make sure you and your team are on track in realizing your specific goals.Â
Program group session (60 min)
- Check in
- Practical application of the info given during the watchparty
- Exercise / movement for the health types
- Reflection – what went well, what needs work?
- Week WOOP
- Check-out
Goals of the week
- Learning what type of exercise suits your health type the best
- Discovering what time of day is best to move and exercise
Week 4: Resilience & Health Types
Taking the general information of the virtual watch party and making it specific and actionable to you and your team. Every week we come together via Zoom to make sure you and your team are on track in realizing your specific goals.
Program group session (60 min)
- Check in
- Practical application of the info provided during the watchparty
- Environment and the health types
- Reflection – what went well, what needs work?
- Week WOOP
- Check-out
Goals of the week
- Learning which environment suits your health type
- Discovering what other people in your team need as an environment to thrive
Week 5: Realizing Longevity in Behavioural Change
Taking the general information of the virtual watch party and making it specific and actionable to you and your team. Every week we come together via Zoom to make sure you and your team are on track in realizing your specific goals.
Program group sessionÂ
- Check in
- Practical application of the info given during the watchparty
- Communication preferences and the health types
- Reflection – what went well, what are your biggest insights and wins? What are you going to keep doing?
- Celebrate each others’ achievements
Goals of the week
- Creating your plan for the coming weeks/months to keep up the good work
- Creating a specific accountability structure that works for you
- Realizing what you and your teammates have realized in just 30 days.
A Full Support Package
By signing up for this challenge, you will also receive support before, during and after the challenge itself to make sure these positive changes are here to stay! All engagement levels receive the following supportive extra’s:
Pre-Challenge
- Dedicated support via our website and social platforms before the challenge starts
- Email communications to keep you informed and prepared every step of the way
- Simple, virtual onboarding in the two-week period leading up to your 30-Day Health Challenge
- Interactive resources to increase awareness and literacy around Mental Health in the workplace
During the Challenge
- Full access to Shae®: your evidence-based, scientifically validated AI Health Assistant
- Daily emails and personal health notifications to guide, engage and inspire healthy behaviour change
- Weekly Virtual Watch Party
Post-Challenge
- Corporate Health Report outlining your company’s health data and achievements
- Options to extend or continue your workplace wellness experience
- Invitation to compete in next year’s event (limited availability)

Michael J. Dawkins
My name is Michael Dawkins, and I believe that in order to make a positive impact on this world, we need to first make positive changes to the way we approach our personal health. Every person is different and needs their own personalised food plan and exercise routine. This isn’t just an assumption; the latest scientific insights confirm this to be true. And I can speak from personal experience as well.
Some years ago I realized I was not happy with the state of my health, both physically and mentally. I suffered from stress and was recovering from burnout. As a former health and fitness professional.
I knew that simply getting back into shape wouldn’t be enough. I needed a way to guarantee results in the long term. I needed a program that would not only improve my physical health but would build the foundations of a new, healthier lifestyle.
By doing research I learned about different health types and the specific physical, nutritional and psycho-social needs of each individual type. When these needs are properly identified and met, a person’s physical and mental health will noticeably improve — something I experienced firsthand.
After noticing real improvements in my personal life, I decided to delve further into the matter and set up a series of programs to help others optimize their health and gain momentum in their lives. And not just that; I believe that by improving our collective physical and mental health we can lay the groundwork for positive change on a global level as well.
Take up the challenge
Sign up before June 4th
Healthiest
Workplace
Challenge